It was obvious that the river needed to be represented in the logo somehow. The negative space acts as the flowing Reedy River.
While very subtle, the containing shape as a leaf represents the beautiful downtown area of Greenville and the Upstate
As the visual of the river cuts through he visual of a leaf, you are left with a loose shape of an R, referring directly back to The Reedy Review.
While an extremely loose reference, the two separate shapes of the logo are representative of quotation marks. This idea references the actual reason behind a blog- the personal viewpoint and opinions of an individual.
So there you have it, the meaning behind my new logo. Hope everyone is having a great weekend!